Role of Creativity in Entrepreneurship Education for Environmental Sustainability

Abstract

In the entrepreneurial environment of the 21st century, every nation in the world 
requires the creative potential for environmental sustainability. Therefore, NEP 2020 
emphasizes to establish an educational landscape that caters to the overall development of future 
generations in order to create the workforce to meet global industry requirements and also 
emphasize entrepreneurship and the start-up ecosystem. Population explosions are affecting the 
environment, especially in the context of social, economic, and ecology due to the consumption 
of natural resources. Therefore entrepreneurship with creativity plays pivotal role in Human 
being’s life for ensuring the optimum level of the utilization of the resources that leads to 
environmental sustainability. Ergo this research article highlights the role of creativity in 
entrepreneurship education for environmental sustainability. This framework contains four 
layers 1) the thinker and basic structure 2) the catalyst of sustainability 3) the advanced 
structure of cultivating sustainability thinkers 4) The generation of students who will attempt to 
start up entrepreneurship of environmental sustainability. The objective of the article is therefore 
to examine the potential of entrepreneurship to create value within the dimensions of 
sustainability. Further this article provides the suggestions for environmental sustainability 
oriented entrepreneurship education like; 1) designing a curriculum in creativity for 
environmental sustainability and 2) developing environmental sustainability through creativity 
in entrepreneurship education.