सार

The present study aims to find the impact of Social Media in effective 
communication of scientific concepts of first generation under graduate learners in 
kurinjipadi village. The investigator has used pretest-posttest control group experimental 
group design in the present study. The experimentation is conducted to the 1st year first 
students of Thiruvalluvar Arts and science college, Kurinjipadi. These students are coming 
from the nearby rural places and are learners who are aspiring to be 1st graduates in their 
family. Students who have the access to smart phones are only selected for the present study. 
The students are selected on the basis of their performance in pre-test. The students are 
divided into 2 groups viz control and treatment group. The groups are matched for mean and 
standard deviation. Both groups consist of 30 students each. Scientific Concepts test designed 
by the investigator is used assess the scientific concepts of 1st generation graduate learners. 
The tool consists of 25 multiple choice questions covering the topics including Waste 
management, pollution & climate change, Non-renewable energy resources, Information 
security education, Effect of plastic use and health and nutrition. Results revealed that 
subjects in the experimental group who are communicated using social media for two months 
have performed better on the scientific concepts test than the subjects of the control group. It 
may be said that Social Media has enabled them to improve their understanding of scientific 
concepts.